We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on...
addressability
In the tale of the Israelites and the golden calf, fear and doubt drive a once-faithful people to embrace a...
The expected shift away from third-party cookies might have slid from 2024 into 2025. But the shift is reshaping the...
If you scan the ad tech headlines, you’d assume artificial intelligence (AI) offers the solution to every challenge facing today’s...
In truth, it doesn’t matter when – or if – third-party cookies go away for good. Despite the industry’s collective...
If addressable ad IDs are the new keys to the kingdom, then you’ll find The Trade Desk at Epcot this...
By Lindsey Marshall, Director Publisher Partnerships, Criteo, and Sean Deane, Senior Director, Publisher Partnerships, Criteo With additional browser- and device-based...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....