“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anthony Katsur, CEO of the IAB Tech Lab. Is anyone tired of articles claiming to know the key to the post third-party cookie future? Is it first-party data? Contextual? Is… Continue reading »
The post Wishful Thinking, Meet Pragmatic Planning: A Portfolio Approach To Addressability appeared first on AdExchanger.
More Stories
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company