“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anthony Katsur, CEO of the IAB Tech Lab. Is anyone tired of articles claiming to know the key to the post third-party cookie future? Is it first-party data? Contextual? Is… Continue reading »
The post Wishful Thinking, Meet Pragmatic Planning: A Portfolio Approach To Addressability appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run