Podcast: Telaria Tells All

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. This week on the podcast, we hear from Mark Zagorski, CEO of publicly traded Telaria. Telaria has been through many changes. Founded as video ad network Tremor Media, it later embraced programmatic. Last year it sold off the Tremor demand-side business and rebranded toContinue reading »

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Podcast: How Bayer Cures Programmatic Headaches

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Josh Palau, VP for digital strategy at Bayer Consumer Health, spent years in agency land before going over to “the client.” In this week’s podcast, he describes how moving in-house (he has worked at brands like Comcast and J&J) taught him to focus onContinue reading »

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Podcast: Solving For ‘Who Got Paid What’

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. This week’s podcast guest, Amino Payments CEO Will Luttrell, will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15-16. He will present alongside Nestle on “How To Use Blockchain To Keep Your Supply ChainContinue reading »

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Podcast: Futurama With Datorama

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast, Katrin Ribant joins us in the studio for a discussion of the ever-more-complicated data landscape. Ribant spent many years at Havas and helped build its Artemis data platform before co-founding Datorama in 2012. “I was always very interested in the dataContinue reading »

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Podcast: GDPR Day Zero

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week’s episode of AdExchanger Talks is all about – what else? – GDPR. On the eve of the May 25 compliance deadline, we invite guest Patrick Salyer, CEO of SAP-owned identity management platform Gigya, to talk about the enforcement and long-term impact of the regulation.Continue reading »

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Podcast: All Advertising Is Local

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Frost Prioleau is a longtime digital ad entrepreneur, having founded and sold two companies over the span of 13 years. The first was Personifi, a behavioral ad targeter acquired by Collective Media in 2008, followed by Simpli.fi, a programmatic platform for local advertisers. This week onContinue reading »

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Podcast: Google The Marketer

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Google’s top digital marketer, Bob Arnold, is our guest in the podcast studio this week. Many listeners will remember Bob’s early advocacy of programmatic drawn from his time at P&G and Kellogg. “I’m still a dyed-in-the-wool CPG marketer,” he says in this episode. “Marketing is marketing,Continue reading »

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Podcast: Brian Wieser’s Word To The Wise

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Brian Wieser has been called the most quoted man in advertising, and that’s probably true. The Pivotal Research analyst is routinely quizzed by reporters, ad CEOs and investors for his thoughts on a wide range of companies in the space, including tech platforms, media companies andContinue reading »

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Podcast: iSpot.tv CEO Sean Muller Is Disrupting TV Measurement

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sean Muller had very little knowledge of television when he launched iSpot.tv six years ago. Rather, he had an aha moment while Googling information about commercials seen while watching TV with his wife. It was impossible, or nearly so, to easily locate data suchContinue reading »

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Podcast: Kavata Mbondo Stays In The Picture

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Kavata Mbondo presided over Time Inc.’s ad business during a period of dramatic upheaval for traditional media companies. When she started there, the iPhone didn’t exist, Facebook was a young scrapper and programmatic wasn’t quite a thing. Mbondo recently left Time Inc. for a newContinue reading »

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