Podcast: Everywhere There’s Signs

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Michael Provenzano’s first startup was perfectly timed. Along with his cofounders, he developed one of the industry’s first demand-side platforms, Invite Media, and sold it to Google three years later in one of the most notable deals in the early days of programmatic. His second startup,Continue reading »

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Podcast: TV’s Upcoming Season

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. In the podcast studio this week, GCA Advisors managing director Josh Wepman talks about the changes afoot in television. Wepman has sold companies to Google, Snap, Yahoo, Pitney Bowes and Telstra, among others, and TV is his key strategic focus right now. “When you think aboutContinue reading »

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Podcast: All About Dotdash

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Dotdash is among the oldest continuously operating digital publishers. In its previous incarnation as About.com, the company employed legions of “experts” on topics as varied as saving for retirement, diabetes and the Middle East. Later, under the ownership of IAC, it rebranded as Dotdash and structuredContinue reading »

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Podcast: The Information Advantage

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO New York on the buzzy discipline of supply-path optimization (SPO). In this episode, Kane comes into the AdExchanger studio for a deep dive on SPO and the ways advertisers can use it to optimizeContinue reading »

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The Unruly Video Ad Market

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. On the podcast this week, Unruly Media CEO Norm Johnston talks about the evolution of video ads – how they’re bought, how they’re sold and who gets to sell them. Unruly’s value proposition is to provide high-quality audiencesContinue reading »

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‘AdExchanger Talks’ Episode 100! With Facebook Ads VP Mark Rabkin

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. For this, our 100th episode of “AdExchanger Talks,” we bring you a wide-ranging conversation with Facebook’s top ad engineer, Mark Rabkin. This is Facebook’s first time on the podcast, so there was plenty of ground to cover. Rabkin,Continue reading »

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Podcast: Consulting The Oracle

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. Among the “Big Three” marketing clouds – Oracle, Adobe and Salesforce – Oracle has been the most active on mergers. The list of its acquisitions is long: Eloqua, Responsys, Maxymiser, BlueKai, Datalogix, Moat, Grapeshot, Crosswise, AddThis. These areContinue reading »

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Podcast: Old Broadcast Company, New Mindset

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. A few years ago, US broadcaster Cox launched a TV ad exchange called Videa within its Cox Media Group, the oldest of the company’s three divisions (the other two divisions are Cox Cable and Cox Auto). The mediaContinue reading »

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Podcast: Ad Tonnage Versus Ad Value

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. This week on AdExchanger Talks, we speak with ad veteran Sean Finnegan. Finnegan has worked at agencies, consultancies, tech firms and publishers. Today he advises those parties, as well as brand marketers, as a partner at ChameleonContinue reading »

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Podcast: Publishers, Make Your Data Do More

In the podcast studio this week, News Corp. VP of Ad Technology Stephanie Layser talks about how publishers can make their data work harder from a revenue and yield standpoint. Layser will present on this topic at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. Publishers are awash in audience and revenue dataContinue reading »

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