Podcast: How Accenture Interactive Gate-Crashed The Agency Business

If you’re still confused about what’s motivating global consulting firms to move in on agency turf, who better to explain than a longtime holding company executive who defected to the other side? Nikki Mendonça, global president of Accenture Interactive Operations, spent 28 years in marketing services, including 16 years at Omnicom. She left in 2018Continue reading »

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Podcast: The Ratings Game

This week’s podcast guest is Jane Clarke, CEO and managing director of the Coalition for Innovative Media Measurement. She will give a related presentation, titled “The Next Wave Of TV Measurement,” at AdExchanger’s upcoming Programmatic IO New York conference.   In this episode, Clarke discusses the measurement crisis created by the old TV ratings system’sContinue reading »

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Podcast: Martin Sorrell

Martin Sorrell has harsh words for his successor at WPP Group. During a wide-ranging interview on this week’s AdExchanger Talks podcast, Sorrell sharply questions decisions made by WPP’s current leadership in the year since he abdicated to start his own holding company, S4 Capital. He suggests WPP brass have executed poorly on a well-intentioned strategyContinue reading »

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Podcast: What Innovation Means Now

This week on AdExchanger Talks, 614 Group CEO and Founder Rob Rasko graces the studio for a discussion of the changing nature of programmatic and entrepreneurship. 2018 was a year of change in programmatic, exemplified by Xandr’s acquisition of AppNexus. The deal has created uncertainty: Where will networks that used to transact on the AppNexusContinue reading »

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There Is No Podcasting Bubble

This week’s guest, Tutuwa Ahwoi, will present at AdExchanger’s upcoming Programmatic IO San Francisco, taking place April 29-30, on “How To Harness The Momentum In Podcasting.” Podcasting is increasingly a source of audience and revenue growth for publishers. In this episode Ahwoi, a 12-year veteran of National Public Media, shares lessons learned from her manyContinue reading »

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Podcast: The Singular BOK

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. The godfather of programmatic has retired from advertising. Or has he? In his first interview since selling AppNexus to AT&T for an estimated $1.6 billion (and stepping down), former CEO Brian O’Kelley comes on the AdExchanger podcast for a nice long talk. O’Kelley, known to friendsContinue reading »

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Podcast: Adform Follows Function

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Adform is a proud member of the tiny club of huge independent ad platforms. With 900 people working in 26 countries, the Denmark-based company takes an engineering-driven approach to data-driven ad buying. Profitable since the early days, its top-line revenue has doubled year on year forContinue reading »

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Podcast: Soft Skills

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Branding and performance are two sides of the same coin. Maybe that’s why they can never see eye to eye? This week on the podcast, 360i CEO Jared Belsky discusses the need for clients to bring the two disciplines together rather than allow them to existContinue reading »

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Podcast: Retail Madness

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Advertising in retail and ecommerce environments has grown from a subset of shopper marketing to a key channel for the world’s biggest brands. This week on the podcast, Triad CEO Sherry Smith talks about that evolution. Triad’s customers are big retailers like Staples, Kohl’s, GameStop andContinue reading »

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Podcast: Why AI

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast we hear from Jocelyn Lee, head of the AI advertising practice at Heat. Heat is one of several agencies acquired by Deloitte Digital, and Lee’s job there is to help brands and agencies drive creative impact using advanced data strategies. OneContinue reading »

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