Podcast: Why AI

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast we hear from Jocelyn Lee, head of the AI advertising practice at Heat. Heat is one of several agencies acquired by Deloitte Digital, and Lee’s job there is to help brands and agencies drive creative impact using advanced data strategies. OneContinue reading »

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Podcast: Diaz Nesamoney On Creative Technology

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast, Jivox CEO Diaz Nesamoney talks about the state of creative personalization and his company’s journey. Jivox didn’t start life as a dynamic creative optimization (DCO) platform. Its first product was an interactive video overlay format, but when a market failed toContinue reading »

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Podcast: The Interesting Career Of Lauren Nemeth

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week in the podcast studio, Lauren Nemeth tells some rollicking stories from her years in the ad tech trenches at DoubleClick, AppNexus, Turn and other companies. She also discusses her current job as chief revenue officer at Nextdoor, a platform that connects people within communities.Continue reading »

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Podcast: Sovrn Goes Wide

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Late last year, publisher platform Sovrn raised $25 million to build on its diversified product suite. Shortly thereafter it acquired VigLink, a platform to help publishers optimize their affiliate revenue. This week on the AdExchanger Talks podcast, CEO Walter Knapp summarizes the company’s thesis: “Can weContinue reading »

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Podcast: Programmatic By The Numbers

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Programmatic is still growing like a weed. In its October forecast, eMarketer predicted programmatic in digital display will grow from $47 billion in 2018 to $69 billion in 2020. This week on the podcast, eMarketer Principal Analyst Lauren Fisher describes how her team arrived at thoseContinue reading »

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Podcast: Time Traveling With Twitter

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Two years ago, Twitter was a company in distress. Usage and revenue were in decline, executive turnover was rampant and the company was rumored to be for sale. “For someone who loves this company, and so many people at Twitter love the company, it was superContinue reading »

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Podcast: A DSP’s Story

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Shawn Riegsecker may be the world’s most durable ad tech founder, but he didn’t plan it that way. Riegsecker founded Centro in 2001 to automate the manual work required to plan and buy local digital ads. After years of development, he scrapped and reengineered the platformContinue reading »

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Podcast: Data Management Without Failure

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. “Data management is a well-established discipline everywhere except marketing.” Today in the podcast studio, one of the inventors of the DMP discusses why companies struggle mightily to get their data strategy right. Ana Milicevic was VP of product at Demdex, a first-wave DMP that Adobe acquiredContinue reading »

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Podcast: Inside LinkedIn’s $2 Billion Ad Business

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. LinkedIn is on track to surpass $2 billion in ad-based revenue during its fiscal 2019 – a remarkable number, given that LinkedIn has kept paid media squarely on the back burner (a policy it shares with parent company Microsoft). Its advertising opportunity is more akin toContinue reading »

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Podcast: Everywhere There’s Signs

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Michael Provenzano’s first startup was perfectly timed. Along with his cofounders, he developed one of the industry’s first demand-side platforms, Invite Media, and sold it to Google three years later in one of the most notable deals in the early days of programmatic. His second startup,Continue reading »

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