Getting in bed with Facebook sometimes means waking up alone – and without your wallet.Social analytics platform Crimson Hexagon is experiencing...
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After years of sitting on the programmatic-video sidelines, ESPN is tagging in.The sports network started selling video programmatically for the...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.The Race For 5G Verizon is in talks to partner...
AT&T reported Q2 earnings Tuesday for the first time since its $85 billion acquisition of Time Warner, which it has...
Verizon revealed Tuesday that it is taking a $658 million writedown for “product realignment” that is “mainly related” to Go90,...
IPG beat the holding company sector in Q2 with a strong organic net revenue YoY increase of 4.6% to $1.95...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.It was a long...
The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and...
Boost Mobile’s recent campaign on Snapchat’s hit series “Phone Swap” went three levels deep to make its ads as seamless...