Door hardware maker Schlage was spending seven figures on linear TV advertising.While the brand still wanted to take advantage of...
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"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Census Incenses The ANA published a survey of...
The bid has dropped. Comcast on Wednesday again attempted to outmaneuver Mickey and acquire most of 21st Century Fox’s assets...
AT&T defended its acquisition of Time Warner in court by saying it needed to compete against digital giants like Facebook...
WPP reelected its board with 84.5% of shareholder votes at its annual shareholder meeting on Wednesday, despite concerns about slow...
Advertisers know linear TV spots drive store visits. Proving it is another story.On Tuesday, Snap-owned location company Placed released a...
Livingly Media runs a profitable business focused on programmatic advertising. And to stay profitable, it’s steered clear of the next...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dominoes AT&T’s Tuesday triumph over the Department of Justice...