Kiehl’s, a high-end cosmetics brand and the country’s third-oldest retailer, has traditionally prioritized experiential branding over broadcast or online ad...
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Cross-device provider Tapad is offloading its media business with Brand Networks, a social marketing tech firm that serves large retail...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Casting For Data In December, Apple began providing podcast...
The Federal Trade Commission will soon be populated by a completely fresh crop of appointees with no holdovers from the...
Let's start with a disclaimer: I'm no expert in GDPR (General Data Protection Regulation). If I were, I'd be billing...
Dentsu Aegis Network has spent the past year furiously integrating with publishers so advertisers can target consumers using PII-based identifiers.These...
This is the first in a series of deep dives from AdExchanger on mobile fraud, including guides to fraud tactics...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rob’s-Eye View Rob Norman, who retired as GroupM chief...
Rich-media ad server Flashtalking has merged with the dynamic creative optimization (DCO) specialist Spongecell.Terms of the deal, announced Monday, were...
Albertsons has unleashed shopper data from its network of 2,300 stores to help CPG advertisers determine whether their digital ad...