ActionIQ on Monday raised a $30 million Series B round led by Silicon Valley VC firm Andreessen Horowitz. New York...
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The more things change, the more things stay the same. At least that’s the case for the crowded demand-side platform...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Even as many advertisers embrace audience-based buying, context remains a key performance driver in many verticals.Take finance, a category in...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chopping Block Sell-side consolidation is real. Take Turner Broadcasting,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Responsible data collection is possible – and it’s good for businesses and consumers alike, says Will Carty, the Network Advertising Initiative’s...
Unlike at a traditional agency, which typically services the brand marketer, IBM Interactive Experience (iX) has a direct inroad to...
“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written...