A few years ago, when Twitch CRO Jonathan Simpson-Bint would walk into meetings with agencies and advertisers, they’d cock a...
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After being acquired by Epsilon, Conversant had two big challenges. First, continue combining its own disparate technologies into a single...
Maureen Bosetti, the chief investment officer for IPG Mediabrands' Initiative, will discuss dynamics for this year's upfronts alongside other TV...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Buy One, Get One Nielsen is on a Christmas shopping spree....
Who’s left at Rubicon Project? This year, a wave of senior executives left Rubicon Project, hollowing out the ranks. A...
Pandora is increasing its bet on ad tech. The streaming music platform will bring on Eric Picard as VP of...
Tolman Geffs of global investment bank Jordan, Edmiston Group, along with Bill Wise, the CEO of Mediaocean, will speak about...
When should an ad count? Traditionally, the IAB and Media Ratings Council (MRC) has recommended measuring desktop or mobile ads...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
As part of The Weather Company’s shift to a vertical-based sales organization, it has hired Sarah Ripmaster as VP of...