Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Big Data Bucks Publicis Groupe will pay $4.4 billion to...
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“Let it go, let it go” is the theme song for any advertisers who might’ve had their hearts set on...
Agencies have a “can’t live with it, can’t live without it” relationship with Facebook.The world’s second-largest ad platform, which reaches...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... comic This post was syndicated from Ad Exchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy On A Pedestal As consumer concerns about privacy...
Walmart Media Group (WMG), the retailer’s data-driven advertising business, took another step forward with it’s in-house advertising program on Thursday...
First there was Ads.txt, then there was App-ads.txt. Now there are Sellers.json and OpenRTB SupplyChain Object Specifications.The two new specs,...
LiveRamp has acquired the consent management platform (CMP) Faktor, the company said Thursday. Terms of the deal were not disclosed....