Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push...
AdExplainer
Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered...
Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the...
One of the most popular technical solutions to streamline campaign flights on connected TV is server-side ad insertion (SSAI). SSAI...
The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth...
Although advanced, addressable and convergent TV might sound like synonyms, they are distinct concepts. Think of advanced TV as the...
Fourth time’s the charm? Although Apple held off on dropping any ad tech industry-shaking privacy news at its 2022 Worldwide...
You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. But...
The word “cookieless” crops up in virtually every conversation about the future of online identity. But what exactly do people...
AVOD is the same thing as FAST … right? Not so fast. Despite dozens of streamers, programmers and publishers crowding...