One of the most popular technical solutions to streamline campaign flights on connected TV is server-side ad insertion (SSAI). SSAI is technology that stitches together ads within a video stream before the stream loads on a user’s device. It can be used in any connected or over-the-top (OTT) video environments, including social, but most of… Continue reading »
The post AdExplainer: What Is Server-Side Ad Insertion (SSAI)? appeared first on AdExchanger.
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