Identity chaos – that’s what a customer recently called the current state of identity management (or lack thereof). It became...
Adopt
E.W. Scripps becomes the first CTV publisher to adopt OpenPass, The Trade Desk's single sign-on product for user authentication. The...
CANNES, France -- For years, the terms business-to-consumer and business-to-business have helped explain what companies do and how they market...
As privacy laws expand to the next iteration of the internet, or Web3, marketers need to have consumer safety top...
British TV broadcasters ITV, Sky and Channel 4 have partnered to offer a unified advertising metric that will run across...
Key Insights: Effective marketing starts with understanding what consumers are going through. Brands should strive to make people's lives better....