A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Ads Data Hub
At the Cannes Lions festival, media agencies made it clear that they’re embracing Ads Data Hub (ADH) – Google’s answer...
Major brands and global holding companies are preparing for a world without the Google ad ID. A month before GDPR,...
YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess...
Since launching a proprietary YouTube measurement system last January (and later expanding it to DoubleClick and the Google Display Network),...