YouTube To Suspend Third-Party Ad Serving In The EU

YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally, according to a memo obtained by AdExchanger. Google advised advertisers who aren’t currently using its ad server DoubleClick Campaign Manager (DCM) to host video on YouTube to “retraffic theirContinue reading »

The post YouTube To Suspend Third-Party Ad Serving In The EU appeared first on AdExchanger.

Read more

Google’s ‘DMP-Like’ Measurement System Gains Steam

AdExchanger |

Since launching a proprietary YouTube measurement system last January (and later expanding it to DoubleClick and the Google Display Network), Google has been pretty buttoned up about its Ads Data Hub. However, Google VP of Product Management Brad Bender tells AdExchanger that adoption of the audience management tool is strong. Google claims Ads Data HubContinue reading »

The post Google’s ‘DMP-Like’ Measurement System Gains Steam appeared first on AdExchanger.

Read more