For four years, adtech firms have been preparing for Google's deprecation of the third-party cookies that power the programmatic advertising...
adtech
Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land...
Advertisers using Google's buy-side adtech, who have been limited to buying open web inventory via Google's supply-side platform and exchange,...
Google's upcoming adtech antitrust trial is slated for Sept. 9, and if the last few months are anything to go...
2024 has been a volatile year for adtech funding. U.S.-focused adtech startups, once accustomed to snagging billions in venture capital...
Google's upcoming adtech antitrust trial suffered a setback today, as evidence emerged that it relied on a policy to avoid...
Earlier in July, Google filed a court document with objections to the 68 adtech witnesses called by the Department of...
Adam Foroughi, CEO of mobile adtech firm AppLovin, made $ 83.4 million last year. His total compensation, which includes salary,...
As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science...
After a deal drought in 2023, mergers and acquisitions in adtech are heating up. Adtech-focused investment bank Luma Partners said...