LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock...
advanced tv
The tsunami of data surging into TV introduces a massive amount of complexity and fragmentation into what used to be...
Last year, the GroupM digital agency Essence broke into traditional TV. Now, Essence is working with all of the major...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Investors are well over their brief love affair with independent ad tech, but other categories –namely mar tech, customer data...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
The Wall Street Journal’s revelation Friday that Tim Armstrong, leader of Verizon’s Oath media and advertising group, is in talks...
This isn’t a test: Data-driven TV planning is finally having its moment.About 15-17% of advertisers in the US already regularly...
Altice USA launched an advanced TV business on Thursday called A4 to provide marketers and MVPDs with audience-based, multiscreen advertising...
Ever since AT&T hired GroupM honcho Brian Lesser last August to lead its new advertising and analytics business, he’s been...