OpenAP Plans Its Digital Ad Buying Platform, Without WarnerMedia

Keep calm and … develop automated systems for advanced TV ad buying? A question mark loomed over OpenAP when founding member WarnerMedia announced its sudden departure last week from the targeted TV advertising consortium it helped create in 2017. But the group’s remaining members – NBCU, Viacom and Fox – are forging ahead with theContinue reading »

The post OpenAP Plans Its Digital Ad Buying Platform, Without WarnerMedia appeared first on AdExchanger.

Read more

VideoAmp Inks TV, OTT Supply Deals To Bring More Cross-Screen Inventory To The Upfronts

Automation is coming to the upfronts, slowly but surely. What’s been the holdup? Healthy skepticism and reticence to change, more than anything else, according to Jay Prasad, chief strategy and business officer at VideoAmp. The video ad startup has recently partnered with a slate of programmers and OTT distributors, including A&E Networks, AMC Networks, TubiContinue reading »

The post VideoAmp Inks TV, OTT Supply Deals To Bring More Cross-Screen Inventory To The Upfronts appeared first on AdExchanger.

Read more

Cadent Launches Advertising Platform For Addressable TV Buyers

Cadent has launched what it says is the first national platform for addressable TV advertising. The aptly named Advanced TV Platform is designed to be a planning and reporting tool for major advertisers looking to buy addressable TV inventory. The interface is created from multiple first-, second-, and/or third-party data sources, integrated into a singleContinue reading »

The post Cadent Launches Advertising Platform For Addressable TV Buyers appeared first on AdExchanger.

Read more