Nielsen Ad Intel has released its 2024 Advertising Spend Report, revealing the top advertisers, highest-investing industries, and key market shifts in Aotearoa...
Advertisers
X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new...
Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations...
For a while now, brands have sought to expand their Super Bowl ads beyond a mere 30-second broadcast during a...
At the Next of Netflix 2025 event this week, the streaming giant revealed its upcoming programming slate for the new...
In an about-face, TikTok has told advertisers that ad campaigns targeting U.S. audiences will resume delivering ads on Sunday, following...
Meta might have opted for a content moderation tactic similar to X, but don't expect brands to boycott Facebook in...
At CES on Monday, Comcast announced the launch of Universal Ads, a TV advertising platform that brings media companies together...
Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now...
This post was created in partnership with Human Online fraud prevention isn't just about protecting brands and their customers. Beating...