Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and...
Advertisers
Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact...
Disney Advertising wants more brands to know, "You've got a friend in me." The company recently told ADWEEK it realigned...
News Corp’s digital media business has “evolved” away from its reliance on the “volatile” digital advertising market, its chief executive...
Moat, ya basic. Well, ya were basic, at least according to DoubleVerify CEO Mark Zagorski. “One thing we did note...
Digital ad buyers rely heavily on social media, but Greg Wester senior vice president of marketing at mobile adtech company...
Hi Readers, James Hercher here with the AdExchanger Commerce Media Newsletter. Thanks for reading! And Merry Glitchmas to those who...
Ad-free subscriptions are coming to social media. Snapchat was actually one of the first social platforms to offer a monthly...
Even brand safety companies think news blocking has gone too far. On Tuesday – and just in time for the US...
Blockgraph is officially hopping on the self-service CTV platform bandwagon. On Thursday, the TV identity resolution company announced a new...