“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Advertisers
It's no secret that brands have been using first-, second- and third-party data to deliver more personalized advertising experiences for...
Meta has made it clear it's prioritizing its short-form TikTok competitor, Reels. Yet, so far, advertisers are not committing with...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Comcast is making all of its national addressable inventory available programmatically for the first time. On Tuesday, FreeWheel, the ad...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Although cookies will soon be off the menu and mobile identifiers are under fire, advertisers are taking their sweet time...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....