“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Advertisers
By Mark Mitchell, VP, Business Development, Xandr As audiences across all demographics continue to shift from linear viewing toward long-...
Facebook marketer Rok Hladnik awoke last Thursday to discover that more than half of the 140 Facebook ad accounts he...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
It's no secret that brands have been using first-, second- and third-party data to deliver more personalized advertising experiences for...
Meta has made it clear it's prioritizing its short-form TikTok competitor, Reels. Yet, so far, advertisers are not committing with...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Comcast is making all of its national addressable inventory available programmatically for the first time. On Tuesday, FreeWheel, the ad...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....