There are over one billion connected TVs globally, with US advertisers expected to spend nearly $ 27 billion on Connected...
Advertisers
LATV started as an LA-based cable network for music and culture in 2007. But to effectively reach its audience of...
The second round of ad fraud (and worse) alleged by Adalytics on the part of Google/YouTube provides yet another definitive...
While most advertising is targeting people outside the industry, this time leading rural print and digital publishers Rural News Group,...
TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pubs Crawl Publishers are more selective about ad...
Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global...
TV publishers and brands are paying extra careful attention to what their adversaries are up to. And one opportunity to...
According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory...
Over the past two days, more than 8,000 Reddit communities have restricted user access, making it harder for people to...