As TikTok faces a possible U.S. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this...
Advertisers
For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data...
The more the TV industry rallies around new video currencies, the more programmers and advertisers are zooming in on ACR...
South By Southwest has effectively taken over the streets of Austin, Texas. With brand activations spilling out of bars, restaurants,...
Domain blocking, the industry’s go-to approach for demonetizing sites that host pirated content, is set up to fail. The post...
Last summer, the IAB Tech Lab released new guidelines that effectively declared out-stream the primary path for web video inventory...
Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people...
NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance...
Facebook's parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic...
Supply-side platform Brand Advance, which focuses on linking supply from diverse media properties to advertiser demand, is giving advertisers the...