April 30, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms

For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. While there haven’t (yet) been any high-profile data breaches connected with clean rooms, some in the ad industry are trying to limit the likelihood that there will be, and…
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