May 14, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

3 Super Bowl Advertisers Winning the Digital Content Game

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers–who spent up to a record-breaking $ 7 million for 30-second spots this…
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