NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. “We’re really democratizing access to television for performance marketing,” Krishan Bhatia, president and chief business officer for NBCU’s ad sales division, told Adweek….
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