Users Engaged, and So Did Advertisers, Giving Meta a Year-End Boost

Facebook’s parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic climate and Apple’s privacy rules. However, the company reported strong demand for advertising as it saw an uptick in Facebook users. Meta reported nearly $ 32.2 billion in revenue for the quarter, down 4% from the…
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