Hi Readers, James Hercher here with the AdExchanger Commerce Media Newsletter. Thanks for reading! And Merry Glitchmas to those who...
Advertisers
Ad-free subscriptions are coming to social media. Snapchat was actually one of the first social platforms to offer a monthly...
Even brand safety companies think news blocking has gone too far. On Tuesday – and just in time for the US...
Blockgraph is officially hopping on the self-service CTV platform bandwagon. On Thursday, the TV identity resolution company announced a new...
In a virtual seminar hosted by U of Digital on Friday, Madison and Wall principal Brian Weiser and senior analyst...
Are advertisers afraid of the news? Apparently so – especially during election season. The vast majority – 83% – of...
At the risk of sounding like “the year of mobile,” we’re at the beginning of a new phase in ad...
The controls and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising –...
The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate...
The TV industry has come a long way from the early days of cord-cutting skepticism. Today, consuming entertainment on the...