Walmart is officially even more connected to connected TV. Today, the retail giant closed its $ 2.3 billion deal for...
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Nielsen has announced the launch of Advanced Audiences in New Zealand, powered by its Consumer & Media Insights arm. The activation is...
Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and...
Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact...
Disney Advertising wants more brands to know, "You've got a friend in me." The company recently told ADWEEK it realigned...
News Corp’s digital media business has “evolved” away from its reliance on the “volatile” digital advertising market, its chief executive...
Moat, ya basic. Well, ya were basic, at least according to DoubleVerify CEO Mark Zagorski. “One thing we did note...
Digital ad buyers rely heavily on social media, but Greg Wester senior vice president of marketing at mobile adtech company...
Hi Readers, James Hercher here with the AdExchanger Commerce Media Newsletter. Thanks for reading! And Merry Glitchmas to those who...
Ad-free subscriptions are coming to social media. Snapchat was actually one of the first social platforms to offer a monthly...