Streaming behavior has skyrocketed during the pandemic, and advertisers have been rising to meet that change. “Major catastrophic events don’t...
Advertisers
Last week, Google cracked open its black box to divulge its take rates across its buying platforms DV360 and Google...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen. Scale, however,...
In the immortal words of former House speaker Tip O’Neill: “All politics is local.” And the same can be said...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
AdExchanger Research: The Pandemic Has Changed How Advertisers Think About Data And Tech Investments
AdExchanger’s newest research report, 2020 Industry Outlook: How COVID-19 Reset Digital Marketing, details how exactly the pandemic has impacted technology...
Brands are getting involved as civil rights and activist groups pressure Facebook to stop the spread of misinformation and hate...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To Normal? Ecommerce shopping reached $ 153 billion...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Pullback Television ad revenues will drop 12% this...