Unprecedented disruption has required marketers to reimagine longstanding strategies amid accelerated changes in consumer needs and the consumer experience as...
Advertisers
Podcast discovery can be as challenging for advertisers as it is for consumers. “It’s a mass reach vehicle, but the...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100...
“So much in life happens over a beer,” says Richard Oppy, VP of global brands for Anheuser-Busch InBev. And now...
Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to...
Imagine the headaches inflicted on TV advertisers as they try to onboard and match audiences across each different programmer’s linear...
It's well beyond time to just talk about the importance of diversity and representation in our advertising; we need to...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The advent of data-driven TV means that media owners have richer data sets to help advertisers find their audiences. But...