May 16, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising

Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit. The first-party segments can also be used to reach audiences through FacebookContinue reading »

The post Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising appeared first on AdExchanger.


AdExchanger