“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Advertisers
Comcast is making all of its national addressable inventory available programmatically for the first time. On Tuesday, FreeWheel, the ad...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Although cookies will soon be off the menu and mobile identifiers are under fire, advertisers are taking their sweet time...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
When a bright-colored square floated on people's TV screen on Super Bowl Sunday, some viewers might have rolled their eyes,...
While the Los Angeles Rams were battling the Cincinnati Bengals during Super Bowl 56, another battle was taking place off...
Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV's teething problems. Last year, advertisers...