“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Over the years, publishers have accused advertisers of rewarding media agencies and buyers through business models that prioritize the wrong metrics, favoring quantity over quality… Continue reading »
The post Publishers, It’s Time To Start Selling Advertisers On Quality, Not Quantity appeared first on AdExchanger.
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