Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory...
Quality
More advanced targeting on CTV requires exponentially more data than demo-based targeting, but ensuring all that data is accurate –...
Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending...
Since the dawn of programmatic advertising, unscrupulous publishers have been devising ways to manipulate digital ad auctions, getting brands to...
The general interest news publisher The Messenger, which launched in May with an ambitious vision for its reach and revenue,...
We have seen a lot of change in the identity landscape over the past 10 years. What once was a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is...
Increasingly, more buyers are coming to terms with the fact that the open auction is no place for premium video....
Google removed "in-stream" classification from the name of one of its video formats. The change comes at a time when...
YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading...