Advertising performance and media quality are top of mind for buyers. But open web publishers lack tools for signaling their high-performing media in programmatic bid requests. So there is a surfeit of vendors and data suppliers looking to fill the need. Gamera, a media quality measurement startup for publishers founded in 2022, announced on Tuesday […]
The post Gamera Raises $ 1.6 Million To Protect The Open Web’s Media Quality appeared first on AdExchanger.
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