Advertising performance and media quality are top of mind for buyers. But open web publishers lack tools for signaling their...
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Perhaps you know the supplement brand AG1. Or maybe you know it by its original name, Athletic Greens. Regardless, the...
The English word “yield,” derived from old English, is a relic of a time when a ruling class might demand...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gamesmanship Frameplay, an in-game advertising company, is joining...
Despite the industry's efforts, low-quality supply continues to be a regular component of the programmatic supply chain, according to July's...