“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Spencer Lambert, manager of product and partnership success at datafuelX. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Monday. Heading into upfront negotiations prior to the… Continue reading »
The post Before Convergent TV Can Take Off, Advertisers Need To See Outcomes appeared first on AdExchanger.
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