“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Adam Gaynor, VP of Network Partnerships and Head of Addressable at VIZIO. While we’ve been talking for years about using addressable to build a bridge between linear and connected TV, the seismic events of… Continue reading »
The post How Advertisers Can Use Addressability To Unlock The Diverse Hispanic Market appeared first on AdExchanger.
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