The TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American futbol football game...
Hispanic
As evp and chief client officer at TelevisaUnivision, Steven Wolfe Pereira knows a thing or two about how advertisers can...
Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments...
While the long-lasting impacts of the 2023 FIFA Women's World Cup are still unfolding, the rapid growth of Spanish-speaking audiences...
Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. This measurement...
When the multicultural agency, Lerma, prompted the generative artificial intelligence tool Mid Journey to generate an image of a Hispanic...
Grace Heskey, a student at Miami Ad School who is based in the Dominican Republic, said advertising in her country...
One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need...
In the past five years, the Hispanic community has seen a steep drop in how Latinos feel their values are...
The US Hispanic population is growing by leaps and bounds. But TV advertisers are still throwing darts at the wall...