“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Bochicchio, President of Marketsmith. Coming out from last year’s unpredictable upfront season, the rules have completely changed. The playbook is different. The upending of the norms between TV buyers and sellers still hasn’t… Continue reading »
The post 2021 Upfronts: A Defining Year On How Advertisers Approach TV And Video Investments appeared first on AdExchanger.
More Stories
Retreat To MMM
Indulge anytime, anywhere: Puhoi Valley delivers A Little Bit of Naughty
Heineken’s Key to Customer Data Insights? Gen AI Chatbot