Reddit announced today it has rebranded its creative strategy team as KarmaLab, expanding the group’s purview as an “in-house creative strategy agency for advertisers” and making more of a concerted play for more cautious marketer budgets. The team will transition from an “RFP-based service” to a “proactive partner” for brands, said Will Cady who has…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Scroll Media boosts in-game advertising with new feature
Kiwi filmmaker spotlights media struggles at top global awards
T-Mobile Has Appointed Kristin Harrer As Senior Vice President and Chief Brand Officer