Even In A Brand-Safety Climate, Reddit Is Winning Over Advertisers

Brands are being tough on platforms, pulling advertising dollars after brand safety fiascoes and thinking critically about appearing adjacent to unpredictable content that can expose them to brand-safety risks. Yet Reddit, which languished with minimal advertising for years in part due to those brand-safety concerns, is thriving. Revenue grew by a factor of three inContinue reading »

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EMarketer: Reddit Ad Revenue Will Crack $100 Million In 2019

Reddit’s advertising revenue is a speck on the duopoly’s windshield, but it’s growing fast, albeit from a small base. The company’s US net ad revenue is set to hit $119 million this year, up from $76.9 million in 2018, giving Reddit a 0.1% share of the US digital ad market, according to an eMarketer forecastContinue reading »

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Reddit Eyes Performance Ad Dollars With Cost-Per-Click Ads

Reddit is getting into the performance marketing game. On Wednesday, the self-described front page of the internet launched the ability for direct response advertisers to buy any of its inventory across desktop, mobile web and app on a cost-per-click (CPC) basis. Until now, advertisers could purchase ads on a CPM model – or cost perContinue reading »

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Criteo Gets A New CEO; Sorrell Fill-In Mark Read Speaks

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criteo Swaps Out CEO   With the GDPR compliance deadline bearing down, Criteo has restored its former CEO to the corner office. JB Rudelle will once again take the reins at the company, as Eric Eichmann steps into an advisory role prior to transferringContinue reading »

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Reddit Woos Advertisers With In-App Native Ads

Reddit is banking on native mobile ads to generate advertiser karma. Starting March 19, advertisers will be able to buy native promoted posts in Reddit’s official iOS app, with Android inventory to follow within the next few weeks, the company said Wednesday. The only visual difference between in-feed native posts and organic posts created byContinue reading »

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