Advertisers using Google's buy-side adtech, who have been limited to buying open web inventory via Google's supply-side platform and exchange,...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate and Switch There’s already a lot to...
Generative AI search engine Perplexity, which positions itself as a competitor to Google Search, is gearing up to launch its...
Mirriad is heading the Diverse Media Alliance to help create more ad opportunities and incremental revenue for diverse publishers. The...
Today, Dentsu and Sports Innovation Lab announced a strategic partnership that gives clients access to sports audiences across any publisher...
The Paris 2024 Summer Olympics were the biggest Games in years for both advertisers and consumers. At the end of...
Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again. The...
Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers...
It's only days into the Paris 2024 Summer Olympics, but from ratings to engagement, NBCUniversal is off to a winning...
It's never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking...