LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The...
Advertising ID Consortium
AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded...
Development of the Advertising ID Consortium, a shared cookie-based ID service for programmatic companies, has stalled as two of the...
A number of ad tech-backed coalitions consolidating cookie pools have bubbled up this year to stave off Google, Facebook and...