Arete Research’s Richard Kramer and Rocco Strauss predicted a reckoning in the year ahead for companies that depend on digital...
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Following the destructive weather events across the North Island, New Zealand Media &Entertainment (NZME) announced on Saturday that one million...
TikTok’s claim to fame isn’t just viral dance trends; the platform is impacting consumer buying patterns and advertising strategies, writes...
Are retail media networks overhyped? “It’s a very fair question,” says Ali Miller, Instacart’s VP of product management for ads....
As the 100th Brussels Motor Show opened its doors from Jan. 14 to 22, auto executives convened beneath bright lights...
The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers....
Many people don't understand how much an insurance company depends on advertising to create an identity. Compared to a physical...
Microsoft Advertising is getting more serious about retail media. On Tuesday, Microsoft Advertising launched an off-site audience extension product and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The One-Stop Shop Shopify is loath to earn...
In 2022, top players in digital advertising finally started taking gaming seriously, and the groundwork was laid for programmatic in-game...