This article is sponsored by Eyeota. There’s little doubt that “cohorts” will be topping the list of 2021 marketing buzzwords,...
Advertising’s
A privacy-first industry lies ahead. An industry that's relied on easy access to data will find such analytics much harder...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
For all their talk of innovation, most ad agencies basically just create ads. But Thailand's BBDO Bangkok has a reputation...