The 2023 edition of the Cannes Lions International Festival of Creativity may be remembered as the "disconnect show." There's the...
Again
CANNES, Today: New Zealand has scored two Gold Lions and one Silver Lion at the Cannes Media Lions last night...
Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads...
AUCKLAND, Today: Special New Zealand has been shortlisted as Global Creative Agency of the Year again by Campaign UK –...
Privacy Sandbox proposal Topics is dealing another blow to smaller publishers. The Topics proposal suggests grouping users by interest-based cohorts...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Battle Lines Drawn The online advertising industry is...
Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again
Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for...
Beginning in the summer of 2020, social media platforms including Facebook, Instagram and YouTube--as well as Pinterest, Twitter and even...
Beats by Dre, taking an unconventional approach to a holiday ad, dug through some private archives and came up with...
Michael MorrisCo-Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...