Privacy Sandbox proposal Topics is dealing another blow to smaller publishers. The Topics proposal suggests grouping users by interest-based cohorts...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Battle Lines Drawn The online advertising industry is...
Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again
Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for...
Beginning in the summer of 2020, social media platforms including Facebook, Instagram and YouTube--as well as Pinterest, Twitter and even...
Beats by Dre, taking an unconventional approach to a holiday ad, dug through some private archives and came up with...
Michael MorrisCo-Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
AUCKLAND, Friday: Wyndham St-based-based creative/digital agency Topham Guerin has been named in 15th place on the Deloitte Fast 50 index...
A podcast interview withMarty Krátký-KatzCEO & Co-FounderRemember back in 2015 and 2016 when the ad industry was in a frenzy...
The programmatic payment gap is a well-known issue. Marketers often don’t pay for weeks or months after a campaign is...
What’s up with the sudden panel palooza? Broadcasters have long been dissatisfied with Nielsen’s panel-based approach. And Nielsen lost accreditation...