When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year...
Agencies
As holding companies slump, Accenture Interactive grows.The digital experience agency, a subsidiary of the consulting firm Accenture, grew 35% in...
Martin Sorrell may be out as CEO of WPP, but he’s not done as an entrepreneur yet.“I’m going to start...
AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In Ad City (Part II)AdExchanger: Enter Malware (Part I)AdExchanger: Enter Malware...
GroupM’s State of Digital report, released Thursday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains...
WPP reported Q1 earnings on Monday for the first time without its founder and long-tenured CEO Martin Sorrell.Since Sorrell’s abrupt...
After applying zero-based budgeting, CPGs are coming back, said IPG CEO Michael Roth during his company’s Q1 2018 earnings call...
Dentsu Aegis-owned 360i said Wednesday that former president Jared Belsky will become CEO.Belsky was promoted to the new role after...
Despite consumer outrage aimed at Facebook, Publicis Groupe’s sentiment about the platform is status quo.“The impact is not material on...
No other holding company has had its CEO as ingrained as WPP.Now WPP must keep its massive organization, with so...