Agencies live in a dog-eat-dog world, fighting for diminishing brand budgets. How can a new agency compete against giants with huge war...
Agencies
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...
Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when...
A few weeks ago, WPP initiated Platform, a unit designed to consolidate data and tech expertise throughout the GroupM media...
Not all network agencies are beholden to their holding company trading desks. Dentsu-owned 360i, for one, “has never spent a...
Both WPP’s GroupM and IPG’s Magna pinpoint 2017 as the year digital ad spend finally surpasses linear TV, according to...