When Shayne Millington, CCO of McCann New York, oversaw the first Super Bowl ad for NYX Professional Makeup this year,...
agency
Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping...
ADWEEK's Agency of the Year honors the advertising agencies setting the standard for where the industry is heading in 2024....
Every agency holding company is grappling with similar questions: How to add value at a time when automation puts jobs...
Creative agency Crave Global recently took out a top prize at the Mumbrella Awards, which honour excellence in marketing, advertising,...
Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again. The...
Publicis has outperformed its agency holding company peers, including WPP, Omnicom, Dentsu and IPG, largely on the strength of its...
AUCKLAND, Today: Pead, Aotearoa’s full-service communications and PR agency, has boosted its beauty credentials by becoming the retained PR agency...
It's been 12 months since Flower Shop opened its doors to the world from an old florist unit on New...
Linda Guerrero, who was formerly a Netflix and 42 West multicultural executive, has founded Cultural Agency, a multicultural agency that...