Twitch gets into pause ads; CEOs would love to stop talking about AI agents; and so would brands and publishers,...
Agents
The tech giant unleashes a new protocol called WebMCP, designed to help sites structure how AI agents interact with them....
CloudX – a startup co-founded by the guys who co-founded MoPub and MAX – is using LLMs agents, “intelligent monetization” and...
At IAB ALM, the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently. Adweek...
The ad industry is racing toward a not-too-distant future where AI agents negotiate programmatic deals on their own – and Prebid...
AI startup Limy raised $ 10 million in seed funding, with a plan to show brands how AI agents are...
Linear TV’s direct-sold era may be nearing its end. NBCU is testing agentic systems that can automatically activate campaigns across...
Two new bots integrated within Google Ads can help marketers build and analyze their campaigns autonomously. Adweek Feed
The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic...
Lesser-known browser Brave comes out of the woodwork; agentic chatbots require new ad practices; and private equity can endanger both...