Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated...
Ahead
Remote possibilities are becoming a reality thanks to Amazon's new ad formats. Top line Ahead of its upfront presentation May...
Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable, ahead of its TV upfront...
As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more...
After more than three decades at the company, Jo Ann Ross is exiting Paramount. On Tuesday, Paramount announced that Ross,...
Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics....
Warner Bros. Discovery wants to be upfront about its data strategy. Top line Today, WBD announced that David Porter has...
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the...
It's probably a sign of the times that reality stars like Hannah Brown--an alum of The Bachelor, The Bachelorette and...
The NWSL is back, and it wants fans to know it. Ahead of this weekend's season kickoff, the National Women's...