AUCKLAND, Today: TAB is kicking off a fresh campaign and brand platform, crafted by top advertising agency Special. This refreshed...
Ahead
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SKAN 4 On The Floor Apple’s AppTrackingTransparency framework...
Looks like Fox's famous Animation Domination lineup is about to get a little more universal. Universal Basic Guys--the latest addition...
Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Over the past two weeks,...
Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated...
Remote possibilities are becoming a reality thanks to Amazon's new ad formats. Top line Ahead of its upfront presentation May...
Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable, ahead of its TV upfront...
As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more...
After more than three decades at the company, Jo Ann Ross is exiting Paramount. On Tuesday, Paramount announced that Ross,...
Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics....